Leadable
Leadable, a recruitment agency specialising in the tech industry, required a dynamic and futuristic brand identity to reflect their innovative approach to talent acquisition. The goal was to craft a modern, high-tech aesthetic while ensuring a seamless user experience for their website.
Strategy
Brand Identity
Development
UI/UX Design
Website Layout & Visual Direction
Strategy
The branding for Leadable is bold, modern, and futuristic, designed to resonate with high-growth tech companies and professionals. The aesthetic blends high-contrast black backgrounds with vibrant neon-inspired gradients, creating a sense of innovation and energy.
Typography & Logo
The custom logo features angular and futuristic typography, reinforcing the tech-driven identity. The sharp, geometric type conveys precision and expertise.
Colour Palette
A striking combination of deep blacks, neon blues, purples, oranges, and greens was chosen to create a high-impact digital presence:
#FE440A (Bright Orange) – Represents energy and urgency
#8300EB (Deep Purple) – Symbolises innovation and creativity
#00B2FF (Neon Blue) – Reflects technology and clarity
#04DCAA (Teal) – Adds a sense of balance and trust
Execution
Hero Section: A visually captivating gradient background with bold typography to highlight Leadable’s core mission.
Navigation & Call to Actions: A clean and structured layout guides users seamlessly to find jobs, hire talent, or learn more.
Interactive Elements: Buttons and key UI elements follow the neon palette for emphasis.
Dark Mode Aesthetic: The black backdrop allows colours to pop, enhancing readability and contrast.
Outcome