Doddle

Strategy

Doddle approached us seeking a modern, information-driven website to replace their outdated HubSpot site. They wanted to leverage the flexibility of WordPress, particularly the Gutenberg Block Editor, to enhance content management. My goal was to create a fresh, contemporary design that not only improved usability but also aligned with their evolving brand and digital needs.

Execution

Doddle’s bold colours and striking imagery make their branding instantly recognisable within the industry. In designing their website, I ensured these distinctive elements were woven throughout, aligning different sections with key aspects of their brand identity. By incorporating brand assets into interactive experiences, the site maintains a strong visual connection to Doddle’s marketing materials while enhancing user engagement.