Wisterm

Strategy

Their primary goal was to create a user-friendly experience that simplifies access to key information while reinforcing trust and credibility. The website needed to reflect Wisterm’s industry authority, provide clear navigation to their core service offerings, and incorporate strategic calls-to-action to encourage client engagement.

Execution

I designed the website for Wisterm, a consultancy specialising in employee benefits and insurance management. The goal was to create a clean, professional, and approachable digital presence that reflects the company’s expertise while ensuring an intuitive user experience. The layout is structured to enhance readability, with a balanced use of whitespace, high-quality imagery, and a carefully curated colour palette that conveys professionalism and trust. Typography choices reinforce clarity and accessibility, making complex information easy to digest.