The News Movement
The News Movement set out to build a completely new app for short-form, personalised news powered by AI and creator-driven content. I joined during the early development phase, when the core experience — onboarding, feed design and interaction patterns — was still being defined. The product has since been renamed, so all branding is anonymised.
Strategy
I worked across onboarding, the main feed, digest formatting and the early design system. My role was to help structure how users discovered content, shape how AI-curated stories were presented and support the wider team as the product’s identity and direction evolved.
Strategy
Because the product was being built from scratch, the strategy centred on understanding how other news and content apps handled onboarding, topic selection and algorithmic feeds. I analysed a range of competitors — from traditional news apps to short-form, swipe-based platforms — mapping what worked, what didnt. This helped define an approach that avoided heavy category lists and instead used real stories to capture interest. These insights shaped the early direction for onboarding, feed hierarchy and multi-clip content formats.
Execution
I designed a swipe-based onboarding flow using real stories instead of traditional categories, giving the AI meaningful signals from the start without overwhelming the user. I structured the early feed layout to remain calm and intuitive even when stories spanned multiple topics. For “Digests” — short, multi-clip sequences — I created formats that were easy to navigate and visually balanced. On the creator side, I defined a clear workflow for uploading clips, captions and sources. Alongside this, I contributed to the early design system, establishing typography, colour and core components that set the app’s editorial tone.
Outcome
Working on The News Movement meant helping shape a new product from the ground up. My role centred on bringing clarity and usability into the foundations — from onboarding to digest formats and creator tools — while supporting early brand direction. It was an opportunity to influence key product decisions at a pivotal stage and help build an experience that feels personal, intuitive and ready to evolve.