Tiny Protectors
The Tiny Protectors is a character based and immersive storytelling weaponry and non-weaponry company. Currently they sell emergency alarms, pocket knives and tasers, but are looking to expand the store to sell plushies & other items based around the world The Tiny Protectors have created.
Strategy
Strategy
Given the constraints of an agency environment, traditional user testing wasn’t feasible for this project. Instead, we focused on visually exploring concepts through low-fidelity wireframes, structured around core user tasks. By incorporating established translation design patterns, we ensured functionality and usability. This approach set a strong foundation for creating high-fidelity e-commerce wireframes, seamlessly transitioning from concept to execution.
Execution
Immersive Storytelling: Highlighted the brand’s cute characters and surreal environments to bring the stories to life.
Creative Product Display: Designed sections for self-defense items and home decor that are both functional and artistic.
User Engagement: Developed clear user journeys to inspire creativity, awareness, and cultural understanding.
Responsive Design: Ensured a seamless experience across mobile and desktop platforms.
Outcome